Photo and video shot list for a boutique studio launch

The goal

A launch shoot should create assets for every place the studio sells: the website, Instagram, TikTok, Google Business Profile, ads, booking pages, and email. If the shoot only produces a few pretty photos, it missed the point.

Hero brand photos

These are the first-impression images, used for the homepage, landing page, launch posts, and press. Capture:

• Founder in the studio
• Clean wide shot of the room
• Instructor with reformers, mats, or equipment
• Branded entrance or signage
• Strong horizontal image with space for copy

Instructor and founder portraits

People book faster when they trust the face behind the studio. Capture clean headshots, relaxed lifestyle portraits, the founder in the room, instructors teaching, form adjustments, and warm greeting or class-setup moments. A boutique studio needs authority and approachability.

Class-in-motion video

Movement sells the class better than copy can. Film short vertical clips: reformer setup, slow controlled movement, class transitions, hands-on corrections, instructor cues, small-group energy, and the end-of-class reset. The goal is control, rhythm, and trust, not chaos.

Studio and space details

The room is part of the decision. Capture reformers, mats, towels, mirrors, lighting, props, the water station, front desk, signage, and exterior/parking cues. People want to know what it feels like to arrive.

Google Business Profile shots

Google photos are conversion assets that help the studio look active in local search. Capture exterior, entrance, interior wide, equipment, instructor, details, class environment, and a branded wall or signage. Upload these before opening day if the profile is live.

Reels and TikTok hooks

Shoot the hooks during production. Do not wait until editing to invent them. Capture clips for:

• "POV: your first class at our studio"
• "What to expect before your first reformer class"
• "Three reasons our classes stay small"
• "Meet the founder"
• "Studio tour in 20 seconds"
• "Founding memberships are open"

Offer content

The launch needs sales assets too: founding-member offer, intro package, first-class special, waitlist, opening week, and private or duet sessions. Use real studio visuals under the offer. Stock graphics make the launch feel cheaper than the space.

The simple shot list

Bring this to the production day:

• 5 horizontal website hero photos
• 8 to 12 founder and instructor portraits
• 10 to 15 space and detail photos
• 10 Google Business Profile photos
• 6 to 10 vertical movement clips
• 6 finished Reels or TikToks
• 3 launch offer assets
• 1 folder organized by website, social, Google, and ads

The bottom line

A studio launch shoot should make the business look ready everywhere a new member checks before booking, not just on Instagram. See how the full launch content bank comes together.