How Much Does Social Media Management Cost in South Florida?

It's one of the first questions every Fort Lauderdale business owner asks: how much should I be paying for social media management? At Lunna, social media management is built around three monthly tiers: $1,500/mo, $2,000/mo, and $3,000/mo. The right tier depends on production scope, posting cadence, channel mix, community management, and reporting. For the full feature breakdown of what's behind each tier, see what a full social media management package should include.

For the package structure behind those tiers, see Lunna's social media management service.

Photo: strategy planning

What you get at $1,500/mo

This is the practical starting point for a business that needs social handled consistently without building an internal marketing team. The scope should include strategy, posting, captions, basic community management, monthly reporting, and a planned content rhythm. If production is included, the deliverables should say exactly what gets shot, edited, posted, and reported on.

What you get at $2,000/mo

This is where most South Florida businesses start to feel the difference between posting and managing. The scope usually adds stronger content planning, channel-by-channel delivery, more short-form assets, community management, and sharper reporting. For restaurants, boutiques, studios, and service businesses, this is the tier where the calendar starts supporting offers, Google activity, and lead follow-up instead of only filling the feed.

What you get at $3,000/mo

This tier is for higher-volume brands, campaigns, launches, or businesses that need faster turnaround and more hands on the account. It can include broader platform management, campaign assets, more short-form editing, tighter creative direction, and a more active reporting cadence. The important thing is clarity: a strong proposal should separate production, posting, community management, strategy, and reporting instead of hiding everything inside one vague monthly number.

Photo: content shoot

What Fort Lauderdale businesses actually pay

Across our client roster in Fort Lauderdale and greater Broward County, serious social media management typically fits one of Lunna's three tiers: $1,500/mo, $2,000/mo, or $3,000/mo. The difference is not a mystery premium. It is scope: how much original content, how many channels, how much management, and how much strategic support the business actually needs.

The real cost of doing nothing

The businesses in Fort Lauderdale that don't invest in social media aren't saving money. They're losing ground. Every month without a content system is a month your competitor is building trust, reach, and brand recognition with your shared audience. In South Florida's saturated markets, visibility compounds. The cost of inaction is harder to see on a spreadsheet, but it shows up on the books.

The right investment depends on your goals, your market, and what you're trying to build. A free strategy call with our team takes 30 minutes and tells you exactly where you are and what's worth doing. Once you know the budget range, the next decision is who to hire, and our guide to choosing the best social media agency in Fort Lauderdale covers exactly what to ask before you sign. For the production-side breakdown (which sometimes gets bundled into social pricing), see how much a monthly content shoot costs in Fort Lauderdale. And for proof of what these investments produce, see real client outcomes in our results showcase.