How much does med spa content cost in South Florida?

Short answer

Med spa content in South Florida is scoped from three anchors: brand photography from $399 per shoot, video from $499 per project, and a monthly content bank from $1,500 per month.

Every practice is scoped on a quick call. The final number depends on providers, services, and how much video and ongoing work you need.

Why med spa content costs more than a basic shoot

Aesthetic content has to do several jobs at once. A clinic needs clean visuals, but it also needs trust, service education, provider credibility, Google proof, and enough assets to stay active after the shoot.

A strong content day creates assets for:

• Website hero sections and service pages
• Instagram posts, Reels, and stories
• TikTok education clips
• Google Business Profile photos and posts
• Launch or seasonal offers
• Email and consult follow-up
• Paid ad creative

What changes the price

Scope drives cost more than the camera does. The biggest factors are provider count, treatment-room access, photo-only versus photo plus video, number of finished edits, how many services need coverage, and whether Lunna is only delivering assets or also managing social, Google, and local pages.

• One provider is simpler than a full clinic team.
• Photo-only is less involved than photo plus short-form video.
• A launch needs more planning than a simple refresh.
• Google, email, ads, and SEO/GEO assets add more use cases.
• Ongoing social management adds strategy, captions, scheduling, and reporting.

The packages

The clinic refresh shoot: photography from $399

Best for an existing practice that needs updated provider portraits, treatment-room photos, reception details, product images, and Google Business Profile assets.

The 30 to 60 day content bank: from $1,500

Best for a launch, rebrand, new provider, new service menu, or 30 to 60 days of content. This should include brand photos, provider trust visuals, education clips, Reels or TikToks, Google profile photos, and offer assets.

Ongoing monthly content: from $1,500 per month

Best for practices that need ongoing shoots, Reels, Google updates, social management, SEO/GEO, treatment campaigns, and seasonal offer content.

When a smaller refresh is enough

A smaller refresh can work if the practice already has a strong website, current video, clear service pages, and a working social rhythm. If the clinic is launching, adding a provider, opening a new room, or pushing a seasonal campaign, the content bank usually makes more sense.

The bottom line

The weakest content is usually the content with no clear job after delivery. A better question is whether the shoot creates assets that support booking, trust, search visibility, and follow-up. That is the point of a 30 to 60 day content bank.