Med spa photo and video shot list

The goal

A med spa shoot should create assets for every place the practice builds trust. That means the website, Instagram, TikTok, Google Business Profile, ads, email, booking pages, and consult follow-up.

If the shoot only produces a few nice photos, it missed the point.

Provider trust shots

These images make the practice feel human and credible. They should be clean, confident, and natural.

• Provider headshots on a clean background
• Provider portraits inside the treatment room
• Consultation-style photos with a staged patient or team member
• Provider preparing tools, products, or room setup
• Team photo if the practice has multiple providers
• Warm greeting or front-desk interaction

Treatment-room shots

The room has to look clean and trustworthy. These photos are useful for the website, Google, ads, and service pages.

• Wide treatment-room photo
• Treatment chair or bed detail
• Device or equipment detail
• Product shelf and skincare detail
• Lighting, towels, sink, mirror, and clean-room details
• Before-the-door and entryway perspective

Google Business Profile shots

Google needs clear proof that the practice is real, current, and easy to understand.

• Exterior photo
• Entrance photo
• Reception area
• Treatment room
• Provider portrait
• Team image
• Product or device detail
• Service education visual
• Brand signage
• Parking or access image if helpful

Short-form video shots

Shoot these vertically. Keep them simple, clear, and repeatable.

• Three things to know before booking a consult
• What happens during your first visit
• Who this treatment is best for
• Treatment-room setup in 10 seconds
• Provider answering one common question
• Product or device close-up with voiceover
• Offer or membership explanation

Offer content

Capture assets for consult offers, memberships, seasonal skin treatments, events, new provider announcements, and service-menu pushes. Use real room and provider visuals under the offer so the promotion feels credible.

The simple shot list

Bring this to production day:

• 5 horizontal website hero photos
• 8 to 12 provider and team portraits
• 10 to 15 room, product, device, and detail photos
• 10 Google Business Profile photos
• 6 to 10 vertical education clips
• 3 to 6 finished Reels or TikToks
• 3 launch or seasonal offer assets
• 1 folder organized by website, social, Google, ads, email, and follow-up

The bottom line

The best med spa shot list sells trust before it sells a treatment. That is what turns content from decoration into a booking asset. See how the full Med Spa Content Bank comes together.