Local SEO and Generative Engine Optimization (GEO) for Boca Raton businesses — rank in Google, get cited in ChatGPT and Perplexity.
Search has split. Google is still the largest channel, but a fast-growing share of buyer research now happens in ChatGPT, Perplexity, Gemini, and Copilot — and the businesses that win are showing up in both. We run local SEO and GEO (Generative Engine Optimization) for Boca Raton businesses across Mizner Park, Boca Center, Downtown Boca: Google rankings, Maps presence, AI search citations, and the structured content that makes a business findable by the next generation of search.
Boca buyers are research-heavy and brand-sensitive. They check websites, scroll Instagram, read Google reviews, and quietly judge whether a business looks worthy of the price. A thin presence quietly costs clients to the competitor down Federal Highway with a sharper feed and a more credible website. The Boca Raton businesses still treating SEO as a 2020 keyword game are getting quietly out-ranked — first in Google's local pack and Maps, then in the AI answer engines that increasingly handle category-defining queries ("best [service] in Boca Raton"). The fix is not more keywords; it is structured authority, real local proof, and content built for both kinds of search at once.
"Boca is one of our strongest markets for med spas, jewelers, professional service firms, and luxury retail — shoots regularly happen along Federal Highway, Mizner Park, and downtown Boca."
A modern local + GEO program built to rank in Google and get cited in AI answers for Boca Raton category queries.
Modern local SEO is four jobs running together. We work all four — most agencies still only do one.
On-page SEO, technical health, internal linking, and content depth — the traditional foundation that still drives the largest share of search traffic.
Google Business Profile optimization, citations, reviews, and the local signals that determine whether you show up when a buyer searches "near me".
Structured content, schema, entity signals, and llms.txt files that let ChatGPT, Perplexity, and Gemini pull from your site when they answer questions in your category.
The blog, service pages, and supporting content that rank for the long tail of buyer questions — and feed the AI engines context to cite.
Local SEO + GEO runs as a monthly retainer — results compound and require ongoing work.
Foundation
The starting engine.
Growth
Full content + GEO engine.
Enterprise
Multi-location, competitive markets.
Every engagement starts with a free audit — see the full breakdown on the SEO and GEO page, or request an audit for your business.
SEO and GEO runs differently for different businesses. These are the Boca Raton categories we work with most often.
Transformation content, treatment education, and a feed that keeps the booking calendar full.
Authority content for consultants, advisors, and B2B firms: credibility that converts before the first call.
Product and lifestyle content for boutiques, jewelers, and luxury brands that drives traffic and sales.
Authority content for attorneys and law firms that builds trust and brings in qualified cases.
More on the SEO and GEO service page, or just book a free call to ask in person.
Clients usually engage us across more than one channel — content, web, and follow-up systems all reinforce each other.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Lunna runs local SEO and Generative Engine Optimization for Boca Raton businesses.
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