Local SEO and Generative Engine Optimization (GEO) for West Palm Beach businesses that need to rank in Google and get cited in ChatGPT and Perplexity.
Search has split. Google is still the largest channel, but a fast-growing share of buyer research now happens in ChatGPT, Perplexity, Gemini, and Copilot. The businesses that win are showing up in both. We run local SEO and GEO (Generative Engine Optimization) for West Palm Beach businesses across Clematis Street, Rosemary Square, Northwood Village: Google rankings, Maps presence, AI search citations, and the structured content that makes a business findable by the next generation of search.
West Palm is a city of professional firms, hospitality, real estate, and an expanding base of finance and tech relocations. Clients here expect a brand presence that matches the city's upgrade: current website, credible reviews, and a feed that looks like the kind of business they want to be associated with. The West Palm Beach businesses still treating SEO as a 2020 keyword game are getting quietly out-ranked, first in Google's local pack and Maps, then in the AI answer engines that increasingly handle category-defining queries ("best [service] in West Palm Beach"). The fix is not more keywords; it is structured authority, real local proof, and content built for both kinds of search at once.
"We work with West Palm Beach businesses across Clematis, Rosemary Square, and Northwood Village, including restaurants, professional firms, real estate teams, and hospitality brands."
A modern local + GEO program built to rank in Google and get cited in AI answers for West Palm Beach category queries.
Modern local SEO is four jobs running together. We work all four, while most agencies still only do one.
On-page SEO, technical health, internal linking, and content depth form the traditional foundation that still drives the largest share of search traffic.
Google Business Profile optimization, citations, reviews, and the local signals that determine whether you show up when a buyer searches "near me".
Structured content, schema, entity signals, and llms.txt files that let ChatGPT, Perplexity, and Gemini pull from your site when they answer questions in your category.
The blog, service pages, and supporting content rank for the long tail of buyer questions and feed AI engines context to cite.
Local SEO + GEO runs as a monthly retainer that scales with scope and competitiveness. Here is where it starts.
Starting at
Scales with scope and competitiveness.
Every engagement starts with a free audit and scales with scope. See the full breakdown on the SEO and GEO page, or request an audit for your business.
SEO and GEO runs differently for different businesses. These are the West Palm Beach categories we work with most often.
Authority content for consultants, advisors, and B2B firms: credibility that converts before the first call.
Experience-driven content for hotels, resorts, and venues that turns inspiration into bookings.
Listing content, market authority, and the personal brand that wins the listing appointment.
Authority content for attorneys and law firms that builds trust and brings in qualified cases.
More on the SEO and GEO service page, or just book a free call to ask in person.
Clients usually engage us across more than one channel. Content, web, and follow-up systems all reinforce each other.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Available across Palm Beach County and South Florida.
Lunna runs local SEO and Generative Engine Optimization for West Palm Beach businesses.
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